NIKH was launched with distinctive society’s search for merging modern, cultural and traditional designs in Bridal wear as well as pret’ wear. NIKH has now become a sought after brand epitomizing quality and class. NIKH designs are highly sophisticated and intricately worked bridal wear as well as selected pret a porter collections .These not only grab the attention of the viewer but also give a sophisticated style and confidence to one’s own self.
Its designs are a blend of fabulous western cuts and flamboyant eastern Zardozi hand work amalgamating cultures and bringing out the best which is the intrinsic character of NIKH.
The NIKH atelier has been producing its inimitable range of designs for past number of years with intense precision and thoughtfulness. It is motivated by an absolute commitment to its own aesthetic vision and exquisite taste of our guests. Simplicity with elegance is the symbol NIKH has always strived to accomplish.
Each single item is crafted as a piece of art while special care is given to minuteness, attractiveness and elegance of work . The colors not only conform to the varied taste of young minds but meet the eye and imagination of all ages and also serve the basic yearning of exclusive clientele.
The brand focuses on the fast changing and expanding fashion trends and designs, keeping pace with rapidity of shifting outlook. Its belief is that with progressive and evolving human thought fashion must take the lead in influencing culture, design and trends in the apparel industry.
NIKH has evolved as one of the known brands in its local market, graduating to international platform and competing with the big names of the industry. Making its way in the milieu NIKH has now made a home in all hearts. Thinking of every charm a society craves for distinctive fashion and style, NIKH has given new direction to modishness and delicacy in taste and manner. In this determinant journey of learning and applying fashion, It endeavors to stay current with the latest local as well as international developments.
The brand’s philosophy is to create exclusive dresses and at the same time make high fashion accessible to wide diversity of people. NIKH is for the cream of the crop but buds are distributed to most classes. The dresses designed by NIKH have grace and stylishness. Its distinction is the creation of imperially classy pieces and selection of opulent and dapper fabric. Because, it is not how we wear the attire but notably, what we are wearing.
The brand emphasis is to keep our age old craftsmanship alive which is fading due to commercialism of this industry. Highly skilled craftsmen work diligently to create exceptional pieces but recognition and preservation of the art is scarce.
Presently, the work is displayed at its flagship boutique at Bahria Town, Phase 7, Rawalpindi. The brand’s vision is to diversify the business by reaching out to more people through exhibitions and fashion shows demonstrating quality, sophistication, culture with class.